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Digital Transparency: Peeling the Programmatic Onion
A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have reduced the role of their external agencies over the past year as a result of…
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iKorea: Why Korea is Saying No to Programmatic
iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself is fairly new, it’s making strides globally. According to eMarketer, the programmatic market in the United States is projected to reach an estimated amount of…
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The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces
Private Marketplaces, also known as PMPs, are places where publishers offer their ad inventory to a selected group of advertisers. You may also hear buying in Private Marketplaces referred to as: Programmatic Premium Programmatic Direct Programmatic Guaranteed Programmatic Reserved Preferred Deals Private Auctions Don’t worry, these are all basically the same thing – just different…
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Programmatic to hit $12.72bn ad spend in China over 2017
We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]
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WPP Stream Top 100 Tech Conferences 2016
Handy Google spreadsheet listing out the Top 100 tech conferences recommended by WPP for 2016. Not many Asia focused events, only World Cities Summit 2016 and Code Conference Asia covered. We think ATS Singapore deserves a mention for those wanting to find out more about programmatic, and Tech in Asia run a comprehensive calendar of start…
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The New Digital Advertising Ecosystem Part VI: Agency Trading Desks
In the latest in our series on programmatic we take a look at Agency Trading Desks (ATDs), the independent units within media agencies that specialise in programmatic buying. In Asia we often hear ATDs referred to as Internal Ad Networks, or just as “the Programmatic team”. Agency Trading Desks have been set up by the large…
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The 70/20/10 Rule for Marketing Innovation
Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration is core to innovation, and new things are scary. But, as strange as it might sound, you can actually plan to be innovative – and protect…
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The New Digital Advertising Ecosystem Part V: Programmatic goes Global
The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. In fact 55% of brands and agencies already have a global programmatic strategy in place according to recent studies.…
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Mobile Viewability: The final frontier
Mobile is a hot topic. Viewability is perhaps even hotter. Bring the two together and you have some sort of digital marketing nuclear volcano. Well maybe. Mobile viewability is a subset of the overall “has my ad been seen and by who” issue, but a particularly tricky one. The lack of a unique user ID is the clearest…
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Data and Automation will Drive Programmatic in APAC
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase investment in data driven buying over the year ahead, in line with global trends. We talk to Matt Ware, Commercial Director APAC, at MediaMath about…
Digital in Asia 