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Blockchain, Cats and the idea of “Infinite Extensibility”
Last December, a new game became an overnight mega-trend in the blockchain world. CryptoKitties allowed users to buy, own, and trade unique collectible cartoon cats on the blockchain. Around the time of launch, CryptoKitties was so successful that it slowed the Ethereum network. This is a big deal, as the Ethereum blockchain is, without a…
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Ethereum, Cats and Infinite Extensibility on the Blockchain
Last December, a new game became an overnight mega-trend in the blockchain world. CryptoKitties allowed users to buy, own, and trade unique collectible cartoon cats on the blockchain. Around the time of launch, CryptoKitties was so successful that it slowed the Ethereum network. This is a big deal, as the Ethereum blockchain is, without a…
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Data to Drive the Next Era for Media Businesses
A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological advances, content strategies and monetisation, data in its various forms is everywhere and companies are…
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2018 is “The Year of App” for World Cup marketing
From 14 June to 15 July, almost half of the world’s population will divert its attention to the 32 hopefuls fighting it out for the 2018 FIFA World Cup in Russia. In the periphery, marketers will engage in a battle of their own, with brands scrambling to ride the hype and global reach of the…
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Sales increase for 51% of online retailers in SEA and Taiwan over past year
Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new report from Econsultancy and Shopee exploring challenges and opportunities in ecommerce across the region. The results revealed that 51% of online retailers and 41% of marketers saw their…
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Mobile to account for 62% of India digital ad spend by 2021
AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India is the world’s fastest growing mobile market, faster than even China, with the country now accounting for 10 percent of global smartphone shipments, according to…
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Myanmar Digital Trends 2018
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. Myanmar is extremely hot with VC investment right now, built on the amazing speed of consumer…
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Latest Digital in 2018 Global Report
We Are Social have just released their latest Digital in 2018 report. The new 2018 Global Digital suite of reports reveals that there are more than 4 billion people around the world using the internet. More than 3 billion people around the world use social media each month, with 9 in 10 of those users accessing…
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Digital Transparency: Peeling the Programmatic Onion
A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have reduced the role of their external agencies over the past year as a result of…
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Peeling the Programmatic Onion
The Association of National Advertisers (ANA) has released new research on how marketers are conducting their programmatic media buying. The survey revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency, and that more than a third of respondents (35%) have reduced the role of their external agencies as…
Digital in Asia 