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The State of Mobile Gaming: The Rise of Hybridcasual
The mobile gaming industry has undergone significant change in recent years, with the rise of hybridcasual as a category, the impact of Apple consumer privacy policies on cost per install, the post-covid macroeconomic recovery then recession affecting user acquisition budget, plus the impact of NFTs and gamefi. Overall global mobile game downloads have remained stable,…
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GGEZ: Asia’s Mobile Games and Mobile Gamers
Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This audience consistently generates the majority of global mobile games revenue. Mobile games are more accessible and affordable than their PC and console counterparts, providing publishers…
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An Overview of the AR and VR Ecosystem
Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The VR market globally is expected to reach $44.07 billion in size by 2024, while the AR market is forecast to reach $18.8 billion by the…
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Trends 2023: AVIA – The Asia Video Industry Report 2023
The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current economic strain adding additional challenges. While there may be difficult times ahead for some, the…
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Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year progressed due to economic uncertainty. Out of the 58 markets analyzed, over a third revised…
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Trends 2023: Forrester – APAC Predictions 2023
In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global economic downturn, with Martech adoption, greenwashing, consumer trust and automation top of mind. However, it will be challenging for these firms to find a balance…
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Trends 2023: Shopify – Commerce Trends Report 2023
Change is a constant in the world of business. In the past year, we’ve seen millions of businesses show resilience and contribute to over $27 trillion in retail sales worldwide, despite the challenges posed by the COVID-19 pandemic. However, 64% of global businesses are still feeling the negative effects of the pandemic. The economic instability…
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Trends 2023: Talkwalker – Social Media Trends 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less loyal, and many brands have struggled to keep up. However, 2023 will mark a turning…
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Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023
The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, has grown from a small group of cryptocurrency enthusiasts to a full-service Web3 consulting firm with over 25 enterprise clients in various industries, such as…
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Trends 2023: WARC – The Marketer’s Tookit 2023
WARC‘s annual Marketer’s Toolkit for 2023 includes reports designed to assist marketers in identifying and prioritizing areas of disruption within their industry, determining the most successful strategies to pursue, and taking advantage of emerging opportunities. This is the 12th edition of the toolkit. In 2022, we hoped to leave the economic turmoil caused by the…
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