Digital in Asia

Tag: microad

  • MicroAd leads funding round for Ambient Digital in South East Asia

    MicroAd leads funding round for Ambient Digital in South East Asia

    MicroAd Singapore today announced a Series A investment in Ambient Digital Group aiming to expand market share across South East Asia. MicroAd will also connect its programmatic ad platform to Ambient Digital’s vast regional supply of inventory – a big win for programmatic ad buyers in South East Asia.

  • MicroAd CEO Discusses Strategy and The Future of Programmatic in APAC

    MicroAd CEO Discusses Strategy and The Future of Programmatic in APAC

    MicroAd’s recently launched supply side platform, MicroAd COMPASS, aims to provide a groundbreaking solution for APAC publishers . Kentaro Watanabe, MicroAd CEO, reveals that their new SSP will support increasing demands in the growing RTB market and optimize publisher revenue. See his full interview with Digital in Asia below.

  • 2014 in Review: Top 5 Digital in Asia Hot Topics

    2014 in Review: Top 5 Digital in Asia Hot Topics

    For the latest in our seasonal review series we look at the top 5 topics on DIA over 2014. We aggregated info across Facebook, Twitter, Slideshare and here on site to understand the topics that were hot over the year. There aren’t many surprises – our Top 5 Most Engaged Content and Top 5 Articles reviews have…

  • MicroAd launches SSP aimed at APAC publishers

    MicroAd today announced the launch of a new SSP aimed at APAC publishers, named MicroAd COMPASS. With the largest market share in Japan, MicroAd also serves advertisers with a DSP offering. This is an interesting addition to the APAC supply side landscape following the recent roll out of Pubmatic, and offers another alternative for local…