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Myanmar Digital Trends 2018
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. Myanmar is extremely hot with VC investment right now, built on the amazing speed of consumer…
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iKorea: Why Korea is Saying No to Programmatic
iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself is fairly new, it’s making strides globally. According to eMarketer, the programmatic market in the United States is projected to reach an estimated amount of…
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8 Mobile Trends for 2018
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it moves front and centre. Here are our top Mobile advertising trends in APAC for the year ahead. 1. Rise of the apps App use is…
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MediaMath Launches Brand-safe Curated Publisher Market
MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this is a timely move. The Curated Market will employ a stringent set of brand safety standards and protocols: Focus on large scale, high quality publishers…
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iKorea: Media Reps – Past, Present, and Future
iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will most definitely have heard of the term “rep sa.” “Rep” is short for “representative” and “sa” in Korean means “company.” This is a shortened phrase…
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APAC Content Marketing Predictions for 2017
2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in 2017? We asked the board members and guests of the Asia Content Marketing Association (ACMA) for insights. And here they are. Connecting the dots In…
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Seamless Omni-Channel Starts with a Holistic View
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results When you strip away the complexity of the outer shell, omni-channel marketing is essentially thinking holistically about the customer: their experiences, your interactions with them and the messaging you want to transmit to them. In our new mobile-centric world, there…
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Digital Marketing and Consumer Trends Summary 2014
It’s that time of year again, as the industry gets out the crystal ball, and places bets for the next 12 months in Digital. Then of course waits to be proved wrong, as it doesn’t turn into the fabled “Year of Mobile”… yet again! (Disclaimer: It will probably actually be the “Year of Mobile” this year.) With…
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Mobile Marketing in Asia
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics.
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Asia a Digital Hot Spot, Hottest for Mobile
A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop penetration, mobile internet is currently leading broadband and desktop and will do so for the foreseeable future.
Digital in Asia 