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GGEZ: Asia’s Mobile Games and Mobile Gamers
Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This audience consistently generates the majority of global mobile games revenue. Mobile games are more accessible and affordable than their PC and console counterparts, providing publishers…
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Trends 2023: AVIA – The Asia Video Industry Report 2023
The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current economic strain adding additional challenges. While there may be difficult times ahead for some, the…
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Trends 2023: PJDaren – The State of Influencers China 2023
China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy to grow rapidly. This growth has been accelerated by the Covid-19 pandemic and related measures…
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Trends 2023: Dentsu – 2023 Global Ad Spend Forecasts
According to the latest Dentsu global ad spend report, the global advertising market grew 8.0% in 2022, reaching a total of $713.6 billion, an increase of $53.0 billion. While the market started the year strong, growth slowed as the year progressed due to economic uncertainty. Out of the 58 markets analyzed, over a third revised…
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Trends 2023: Forrester – APAC Predictions 2023
In the next year, successful business leaders will prioritize long-term growth and eliminate unproductive efforts. Companies in the Asia Pacific region are seeking new ways to thrive amid the global economic downturn, with Martech adoption, greenwashing, consumer trust and automation top of mind. However, it will be challenging for these firms to find a balance…
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Trends 2023: Talkwalker – Social Media Trends 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less loyal, and many brands have struggled to keep up. However, 2023 will mark a turning…
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Trends 2023: Pinterest – Pinterest Predicts 2023
Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they have predicted in reports actually came to fruition. This report, called Pinterest Predicts, is not just a retrospective on the past year’s trends. Instead, it…
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Trends 2023: Vayner3 – 8 Web3 Trends for Enterprises in 2023
The past two years have been significant for the development of Web3, cryptocurrency, and blockchain technology. The market has expanded significantly, with both highs and lows, and constant innovation. Vayner3, has grown from a small group of cryptocurrency enthusiasts to a full-service Web3 consulting firm with over 25 enterprise clients in various industries, such as…
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Trends 2023: WARC – The Marketer’s Tookit 2023
WARC‘s annual Marketer’s Toolkit for 2023 includes reports designed to assist marketers in identifying and prioritizing areas of disruption within their industry, determining the most successful strategies to pursue, and taking advantage of emerging opportunities. This is the 12th edition of the toolkit. In 2022, we hoped to leave the economic turmoil caused by the…
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Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, gaming has exploded in popularity across Asia. With the rise of smartphones and mobile technology, more and more people are turning to their devices for entertainment and leisure activities, including gaming. As a result, many Asian…
Digital in Asia 