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Gaming and Esports Spotlight on Indonesia
Indonesia is a dynamic market for mobile games and esports, especially given its ever-increasing rate of internet and smartphone users. With an online population size of 171 million, favourable demographics with 60% of the population aged between 15-54, and a government that supports the development of gaming and esports, Indonesia is an emerging gaming powerhouse.…
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Myanmar Digital Landscape 2020
Digital marketing in Myanmar has grown and changed at a startling rate in 2019, and this is set to continue in to 2020. With the fastest mobile data speeds in APAC behind Singapore and 90% smartphone penetration, mobile marketing is fast becoming the priority for all advertisers. Local marketing tech platform Humology have produced a…
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The Future of Digital Identity
Digital identity in the future looks very different to how we understand it right now. And that change will be driven not by privacy regulations, or the death of the cookie, but by the rise of the Internet of Things (IOT). The idea of one or two personal devices giving us access to individual consumers…
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India and Singapore among the highest consumers of online video globally
Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also consuming more online video services. The report revealed that a majority 64 per cent of…
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Data Orchestration Crucial for Better Online Customer Experience
What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep up with the customer, providing seamless interactions and a consistent experience across a wide range…
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TV and Video Ads Converging Slowly as OTT Continues to Grow
We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for media buying to adopt automated ways of transacting in the region. This is mainly due to this being a more conservative part of the world,…
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The APAC Data Landscape in 2019
With the continued explosion of data from a wealth of connected devices, there is more focus than ever on the way companies collect, manage, and use their data. The last 12 months have seen some big names under the spotlight, but as we shift our attention to the year ahead, what lies in store for…
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Mass Automation, Mobile Growth, and AI Mastery: Key Trends for 2019
The start of 2019 sees digital facing a bright future. Not only are consumers optimistic about smart technology — with 73% in China anticipating a positive impact — but the advertising industry is also flourishing. Digital spend in Asia Pacific hit $70 billion in 2018, and by 2022 that figure will reach $110 billion: over half…
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How Blockchain Technology is Reshaping the Future of Global Payments
Since the creation of Bitcoin in 2009, cryptocurrency has been touted as the future of banking, payments and financial services. And the future of every other global industry obviously. Sometimes blockchain use-cases can seem a little bit of a stretch, but for financial services at least, a fintech fuelled, cryptocurrency, blockchain and smart contract enabled…
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The State of Programmatic Advertising in Japan
Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: How is the Japanese market approaching programmatic advertising? Is Japan ahead, behind, or just different compared to other global programmatic markets? Jason Fairchild: Programmatic is…
Digital in Asia 