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The New Digital Advertising Ecosystem Part V: Programmatic goes Global
The programmatic revolution knows no borders. The same transformation that North American and European ad markets have seen recently is now showing up in markets around the world – including Asia – as global marketers embrace programmatic. In fact 55% of brands and agencies already have a global programmatic strategy in place according to recent studies.…
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Data and Automation will Drive Programmatic in APAC
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase investment in data driven buying over the year ahead, in line with global trends. We talk to Matt Ware, Commercial Director APAC, at MediaMath about…
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2015 in Preview: Top 10 APAC Digital Trends 2015
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in a number of areas, alongside raised expectations as Asia expands and matures from a Digital perspective. Here are the ten trends that, in DIA’s view, will change…
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The New Digital Advertising Ecosystem
Digital is evolving, but the new data-driven real time advertising ecosystem can be confusing. In an attempt to bring some much needed transparency to ad exchanges and display, Ad Exchanger have a great series of posts dealing with some common questions. What Is Programmatic Buying? What is Programmatic Selling? What Is Real-Time Bidding? What Is Big…
Digital in Asia 