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Trends 2023: PJDaren – The State of Influencers China 2023
China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy to grow rapidly. This growth has been accelerated by the Covid-19 pandemic and related measures…
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Trends 2023: Talkwalker – Social Media Trends 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less loyal, and many brands have struggled to keep up. However, 2023 will mark a turning…
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Brand Safety and Influencer Marketing Overview
Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million fake accounts have been removed from Facebook, Twitter, Instagram and Linkedln since 2014. In APAC, there are approximately 58 million fake users with India and…
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The State Of Influencer Marketing in APAC
The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market advancement, digitalization and capable industry players, influencer marketing has gone from strength to strength in Asia, and has become a part of most marketer’s arsenals…
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E-commerce in SEA: Holiday Sales Online Consumer Trends
The friendly folks at Meltwater have just released a new report titled ‘E-commerce in SEA: Supercharging Holiday Sales Through Social Media’ analysing consumer sentiment across South East Asia during the year-end shopping period last year to help e-commerce companies better reach their audiences. The report found that Christmas shopping pulled in 56% of chatter, while…
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Evolving your Influencer Marketing for the AI era
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles Tidswell from Socialbakers provides his top tips for executing social media and influencer marketing campaigns in Asia, including measuring ROI, finding the right influencers and…
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Indonesia’s Digital and Content Marketing report
Get Craft recently surveyed 150+ Indonesian marketers asking about their digital & content marketing habits. 55% of marketers still lack clarity about how their digital marketing drives business objectives. Other key findings included: Marketers spend 31.5% of their budget on digital, 76% say this is an increase Average and Median digital marketing budget of IDR 1.9 billion / year and…
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4 Social Media Developments to Watch
A lot has changed in the world of social media, but we think these four points deserve a special mention: The NYTimes Joins Snapchat Discover In seeing the most respected investigative publisher join Snapchat’s ad-supported channel, publishers the world over are on a hiring spree to replicate The NYT’s move to Snapchat Discover. Snapchat launched…
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More Facebook measurement errors – when will brands lose patience?
Facebook has admitted to misleading advertisers on key metrics for the third time in as many months. On this occasion it’s a discrepancy between the number of likes and shares Facebook shows for web links, and also issues with the number of likes and reaction emojis that page owners see for their live videos. In…
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APAC Content Marketing Predictions for 2017
2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in 2017? We asked the board members and guests of the Asia Content Marketing Association (ACMA) for insights. And here they are. Connecting the dots In…
Digital in Asia 