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New Advertising and Technology Report covers Data, Programmatic and the Future of the Web
The Economist has just released a special Advertising and Technology report, with comprehensive commentary on not only the current key industry talking points, but also the long term impact of new technology on the Ad business.
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Facebook announces new mobile targeting to help advertisers reach rural consumers
Consumers in Asia are coming online at a staggering rate, with the majority accessing the Internet via mobile networks. The flip side of this rapid change is that network speeds can vary and infrastructure is constantly changing.
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The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression
With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work. In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle…
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Google creates new ‘Zero Moment of Truth’ Handbook Asia edition
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”. The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally.
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The Growing Importance of Audience Data and Programmatic Trading in Asia
Industry analysts regularly highlight the shift currently taking place in the way media is being traded, as the market moves from relationship driven buying to programmatically delivered electronic trading. We’ve looked at this topic in detail previously in our series The New Digital Advertising Ecosystem, and it’s clear that programmatic will be an area of growing importance…
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Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014
According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total. Smartphone penetration will grow fastest in China, India, Vietnam and Indonesia where half a billion new users will be added in 2014.
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IAB Digital Asia Video Series: Innovation, Creativity and Big Data
The IAB in Singapore has just created a series of videos around digital marketing and media in South East Asia, featuring interviews with a series of regional industry leaders.
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Perfecting The Fundamentals of eCommerce with eTail Asia
The rise of eCommerce in Asia is a hot topic, as we have covered in previous articles, with online sales expected to reach $388bn across the region by the end of 2013, and forecasts from Forrester Research estimating a 30% uplift year on year for 2014. Parallel to this, advertising and technology spend from retailers…
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Mobile Marketing in Asia
Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics.
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Asia a Digital Hot Spot, Hottest for Mobile
A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop penetration, mobile internet is currently leading broadband and desktop and will do so for the foreseeable future.
Digital in Asia 