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Digital in Asia 2017 Overview
Digital growth accelerated over the previous 12 months in Asia Pacific, with internet users up 15% to pass the 1.9 billion mark. There are now also 4 billion mobile phone subscriptions across APAC, a penetration rate of 96%. These findings have exciting implications for businesses, governments, and society, but they are also testament to the…
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Augmented Reality and Machine Learning to Impact Marketing in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, Pokémon Go, took the world by storm. 2016 was also a big year for digital transformation (DX), as enterprises rapidly prioritised DX at the center…
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Consumer time spent in Mobile Apps growing across APAC markets
Recent data shows consumer time spent in Mobile App is growing across APAC, with a decline in Mobile Web. The report is based on 300+ billion mobile programmatic ad impressions worldwide.
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New platform offers real time performance buying for Digital OOH
New digital advertising firm Rodeo have created Malaysia’s first interactive in car advertising platform, which provides advertisers with a captive audience on a programmatic buying platform. Clients already signed up to the service include Lenovo, Li TV, Sling Apps, Zepto, Rainfilms, and eBizu. The innovative concept works by installing 10.1inch HD tablets on the back of…
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Programmatic to hit $12.72bn ad spend in China over 2017
We see a big year ahead for programmatic in China with projected 36.9% YOY growth. $12.72bn estimated ad spend will account for 57% of total digital advertising market. China Mobile Ad Revenues and Programmatic Ad Spend 2014-2017 [Infographic]
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Myanmar 33 million mobile users, smartphone usage 80%
The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. Myanmar now has at least 33 million active mobile subscriptions in a country with an…
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China’s Digital Advertising Consumer Landscape
With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there. Chinese internet users are more likely to be under the age of 30, have a higher education than previous generations and earn an average income. These netizens are increasingly accessing the Internet though mobile…
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Top 10 2017 Global Consumer Trends
Experts at market researcher Euromonitor International recently released research providing a look ahead at key global consumer trends for in 2017. These are the ten to watch: 55%: The percentage of the total global population that will live in cities in 2017, which is five points higher than it was in 2007, the year that urban population…
Digital in Asia 