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How Google and Facebook are Eating the APAC Ad Industry
By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first quarter of 2017, 92 cents of every new dollar spent in online advertising across Asia Pacific (ex. China) went to Facebook and Google. That’s an incredible statistic.…
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6 Interesting Start Up Ideas at Innovfest Singapore
1. V-Key managing trust and identity with virtual hardware on your phone V-Key is a global leader in software based digital security. V-Key is the inventor of V-OS, the world’s first virtual secure element that uses advanced cryptographic and cybersecurity protections to comply with standards previously reserved only for expensive hardware solutions. How does it work? They…
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Singapore Intensifies Focus on Data and AI Tech
SGInnovate this week presented ARISE, an Artificial Intelligence-themed event at innovfest unbound 2017 as part of a long term investment in AI and data driven technology. The anchor event of the Smart Nation Innovations Week, innovfest unbound is Asia’s largest innovation festival with more than 8,000 attendees. ARISE is planned to provide a platform for researchers, academia and industry leaders…
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MediaMath Launches Brand-safe Curated Publisher Market
MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this is a timely move. The Curated Market will employ a stringent set of brand safety standards and protocols: Focus on large scale, high quality publishers…
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New platform offers real time performance buying for Digital OOH
New digital advertising firm Rodeo have created Malaysia’s first interactive in car advertising platform, which provides advertisers with a captive audience on a programmatic buying platform. Clients already signed up to the service include Lenovo, Li TV, Sling Apps, Zepto, Rainfilms, and eBizu. The innovative concept works by installing 10.1inch HD tablets on the back of…
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Myanmar 33 million mobile users, smartphone usage 80%
The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. Myanmar now has at least 33 million active mobile subscriptions in a country with an…
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APAC Content Marketing Predictions for 2017
2016 was the year where content marketing went from a discussion point to a business imperative in Asia. But what’s next? What are the trends we expect to see in 2017? We asked the board members and guests of the Asia Content Marketing Association (ACMA) for insights. And here they are. Connecting the dots In…
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WPP Stream Top 100 Tech Conferences 2016
Handy Google spreadsheet listing out the Top 100 tech conferences recommended by WPP for 2016. Not many Asia focused events, only World Cities Summit 2016 and Code Conference Asia covered. We think ATS Singapore deserves a mention for those wanting to find out more about programmatic, and Tech in Asia run a comprehensive calendar of start…
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