Digital in Asia

Tag: south korea

  • iKorea: Why Korea is Saying No to Programmatic

    iKorea: Why Korea is Saying No to Programmatic

    iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself is fairly new, it’s making strides globally. According to eMarketer, the programmatic market in the United States is projected to reach an estimated amount of…

  • iKorea: Media Reps – Past, Present, and Future

    iKorea: Media Reps – Past, Present, and Future

    iKorea is a new column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. If you work in advertising in Korea, you will most definitely have heard of the term “rep sa.” “Rep” is short for “representative” and “sa” in Korean means “company.” This is a shortened phrase…

  • Half of APAC Smartphone Users Now Shopping on their Device

    Half of APAC Smartphone Users Now Shopping on their Device

    The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their smartphone in the three months preceding the survey. Exactly 50% of respondents across Asia Pacific cited convenience as the most compelling reason for shopping on their…

  • APAC, the $6bn Mobile gaming opportunity

    APAC, the $6bn Mobile gaming opportunity

    With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at 25% annually across the region. We chat to Jun Lim, Senior Business Development Manager and Lison Chen, Senior Account Manager at AppLift about this promising yet “very fragmented”…

  • Ecommerce in Emerging Asia

    Ecommerce in Emerging Asia

    Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015.

  • Mobile Consumer Insights and Research for Asia

    Mobile Consumer Insights and Research for Asia

    It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets.

  • Digital Benchmarking and Measurement

    Digital Benchmarking and Measurement

    “How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone…

  • Social Media in Asia

    The most comprehensive and easily digestible source of social media information for Asia is to be found courtesy of We Are Social Singapore. They have a series of presentations covering key stats for almost all the Asian markets. Here’s the latest Asia summary:

  • Welcome to Digital in Asia

    This site and the Digital in Asia community is for everyone who works in Digital across Asia. With your help we hope to become the place to find resources and insight for emerging technologies, new retail, brands, marketing and the consumer internet. We are active across Facebook,Twitter, and Linkedin so please connect with us there to stay up to…