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Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia

This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, gaming has exploded in popularity across Asia. With the rise of smartphones and mobile technology, more and more people are turning to their devices for entertainment and leisure activities, including gaming. As a result, many Asian…
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Gaming Trends 2023: The increasing involvement of major corporations and investors in the esports industry

This article is part of a 10 part series on gaming and esports trends for 2023 As the world of esports continues to grow and expand, it’s no surprise that major corporations and investors are starting to take notice. In recent years, we’ve seen an influx of big-name companies and investors getting involved in the…
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Gaming Trends 2023: The emergence of virtual reality (VR) and augmented reality (AR) technology in the gaming and esports industry

This article is part of a 10 part series on gaming and esports trends for 2023 The gaming and esports industry has seen a surge in the use of virtual reality (VR) and augmented reality (AR) technology in recent years. These technologies allow players to fully immerse themselves in the gaming experience, providing a level…
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Gaming Trends 2023: The rise of streaming platforms and content creators in the gaming and esports industry

This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, the gaming and esports industry has seen a significant rise in the popularity of streaming platforms and content creators. With the rise of platforms such as Twitch and YouTube, more and more gamers are taking to…
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Gaming Trends 2023: The increasing popularity of multiplayer online battle arena (MOBA) games and their corresponding esports leagues

This article is part of a 10 part series on gaming and esports trends for 2023 The world of esports is rapidly growing and evolving, with new games and leagues emerging all the time. One of the most popular genres in esports is the multiplayer online battle arena (MOBA) game, which has become a fan…
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TotallyAwesome launches platform for brands to reach under-18 gamers in APAC

TotallyAwesome, Asia’s digital advertising network for kids, teens, and families, has announced the launch of TotallyPlay across Asia-Pacific, empowering brands and advertisers to connect with the 450 million gamers in the region aged under 18. Every day 175,000 kids come online for the first time and by the age of 13, each one will have…
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How Lower Ad Loads Benefit Marketers and Consumers

In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the US, for example, boasted some of the lowest commercial ad loads when they first launched.…



