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Marketing and Consumer Insight Tools from Google
A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects. Consumer Barometer The Consumer Barometer is a tool to help you understand how people use the Internet across the world. Consumer level insight data across multiple markets. Google Trends…
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Digital Savvy but Shy: How Vietnam’s Generation Z is making brands work harder
We’ve heard plenty about Millenials (or Generation Y), those born between 1976 and 1994. But as this generation continues to age, marketers are starting to shift their attention to the next wave – Generation Z, those born in 1995 or later. A new report from market research company Epinion and OMD looks at GenZ (Generation Z) in…
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Asian Brands must be more Innovative than those in the West
According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are not only reporting higher ownership and usage of technology, they also hold higher expectations of brands and technology overall. We talk to Joanna Kalenska, Managing Director…
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Focus on… Vietnam’s Digital Landscape
Please check out our latest digital trends and consumer landscape overview for Vietnam updated for 2018. In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam. With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese…
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Mobile Consumer Insights and Research for Asia
It is not easy to find Mobile research, consumer insights and stats for Asia. However, there are two sources that stand out in terms of their comprehensive coverage of Mobile for the region, including local markets.
Digital in Asia 