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Trends 2023: AVIA – The Asia Video Industry Report 2023
The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current economic strain adding additional challenges. While there may be difficult times ahead for some, the…
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The New Digital-First Myanmar Consumer
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery. A recent report from Myanmar advertising platform Humology took a deep-dive into…
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Ad Fraud, OTT and CTV: An Emerging Threat
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with Ryan Murray, Director, Asia Pacific, White Ops to get the latest update on OTT, CTV…
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From Linear TV to OTT and Connected TV Advertising in Asia
Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to capitalise on the opportunities in the rapidly-growing digital TV sector. PwC predicts that one-third of the more than $200 billion global TV market will be…
Digital in Asia 