-
WPP Stream Top 100 Tech Conferences 2016
Handy Google spreadsheet listing out the Top 100 tech conferences recommended by WPP for 2016. Not many Asia focused events, only World Cities Summit 2016 and Code Conference Asia covered. We think ATS Singapore deserves a mention for those wanting to find out more about programmatic, and Tech in Asia run a comprehensive calendar of start…
-
2016 in Preview: Digital in 2016
-
The Google Consumer Barometer: Free APAC Market Research
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer research resource available for free, based on studies done by Google and partners globally over the recent past. Curated insights are available for Singapore, Indonesia,…
-
Digital in South East Asia Q4 2015 Report
We Are Social Singapore have just released their latest report, with all the numbers you need to understand the state of the digital landscape in Southeast Asia in Q4 2015. With total internet users up 12% since March it’s been a busy few months regionally. Much of this growth is attributable to increasing smartphone access, which is also…
-
State of Global Mobile Advertising 2015
Latest report from Opera Mediaworks covering Mobile advertising in 2015. Interesting to see Australia leads the world when it comes to use of video advertising on mobile. Opera Mediaworks State of Mobile Advertising Q3 2015 A few other highlights: Games is no. 1 for revenue. Games publishers accounted for 23.7% of revenue on the mobile ad…
-
Digital Advertising Calculations Infographic
No matter how much we may want to avoid it, maths (or math to our American friends) is a big part of Digital advertising. In order to measure and optimise marketing we have to be comfortable with CPA, CPC, Conversion Rates and many more metrics and KPIs. Almost everyone knows how to use total cost and…
-
Latest Research Shows Viewability “Just Works”
Viewability was one of the hottest topics in Digital over 2014, but the buzz has eased off slightly since the release of the IAB standards. Concerns around fraud rumble on, with a feeling that current regulation does quite not go far enough. Getting measurement right is a key component of successful advertising delivery, especially in the…
-
A Quick Guide to Social Media in China
China’s social media landscape has proven a fast moving target. Ogilvy have just released the latest in their guides to the market highlighting the (mostly) differences but sometimes surprising similarities to global platforms. The big story is the continued rise of WeChat, with the Tencent owned platform taking on the role of multiple Western platforms…
-
APAC Social and Mobile Usage to Surge in 2015
2015 promises to be an exciting year for digital marketing across APAC. In ever timely fashion, the comprehensive We Are Social Annual Report confirms this potential, highlighting robust growth for social, digital and mobile in the region over the coming 12 months. As we saw in 2014, rising mobile adoption is increasingly THE dominant regional consumer trend.…
-
2015 in Preview: Top 10 APAC Digital Trends 2015
2015 promises to be an exciting year for Digital Marketing and Media in Asia. The core metrics won’t feel that different from 2014, but there will be increased focus in a number of areas, alongside raised expectations as Asia expands and matures from a Digital perspective. Here are the ten trends that, in DIA’s view, will change…
Digital in Asia 