Digital in Asia

Category: Benchmarks

  • SEA Digital Ad Spend to grow 13% in 2018

    SEA Digital Ad Spend to grow 13% in 2018

    Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY by 2020 as the market matures and digital hits a 25% share of total ad…

  • Latest Research Shows Viewability “Just Works”

    Latest Research Shows Viewability “Just Works”

    Viewability was one of the hottest topics in Digital over 2014, but the buzz has eased off slightly since the release of the IAB standards. Concerns around fraud rumble on, with a feeling that current regulation does quite not go far enough. Getting measurement right is a key component of successful advertising delivery, especially in the…

  • Digital Benchmarking and Measurement

    Digital Benchmarking and Measurement

    “How much should we be paying per like on Facebook?” or “What is a good CTR for a display campaign?” are questions that will be familiar to anyone working in Digital. Benchmarks are a constant topic of discussion, and it’s only natural that we want to understand whether we are doing better or worse than everyone…