-
Trends 2023: AVIA – The Asia Video Industry Report 2023
The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current economic strain adding additional challenges. While there may be difficult times ahead for some, the…
-
How Lower Ad Loads Benefit Marketers and Consumers
In recent years, there has been a flurry of new video services subsidised in part or entirely by advertising, many with a focus on delivering less advertising per hour than regular television broadcasts. Streaming services like HBO Max in the US, for example, boasted some of the lowest commercial ad loads when they first launched.…
-
The New Digital-First Myanmar Consumer
COVID19 has had a huge impact on the digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery. A recent report from Myanmar advertising platform Humology took a deep-dive into…
-
Ad Fraud, OTT and CTV: An Emerging Threat
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with Ryan Murray, Director, Asia Pacific, White Ops to get the latest update on OTT, CTV…
-
India and Singapore among the highest consumers of online video globally
Binge-watching of online video is on the rise amongst Singaporeans, who spend on average two hours, 35 minutes watching videos in each sitting according to the State of Online Video 2019 report. In addition to time spent, Singaporeans are also consuming more online video services. The report revealed that a majority 64 per cent of…
-
From Linear TV to OTT and Connected TV Advertising in Asia
Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to capitalise on the opportunities in the rapidly-growing digital TV sector. PwC predicts that one-third of the more than $200 billion global TV market will be…
-
TV and Video Ads Converging Slowly as OTT Continues to Grow
We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for media buying to adopt automated ways of transacting in the region. This is mainly due to this being a more conservative part of the world,…
-
Mobile to account for 62% of India digital ad spend by 2021
AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India is the world’s fastest growing mobile market, faster than even China, with the country now accounting for 10 percent of global smartphone shipments, according to…
-
Augmented Reality and Machine Learning to Impact Marketing in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, Pokémon Go, took the world by storm. 2016 was also a big year for digital transformation (DX), as enterprises rapidly prioritised DX at the center…
-
How to do Compelling Social Video Content
Touching video content from Unilever. 6 million children die before they reach the age of 5 due to infections like Diarrhea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This experiment taught Sangrahi how the simple habit of handwashing with soap, during this span, can be life-saving for her baby.…
Digital in Asia 