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The State of Mobile Gaming: The Rise of Hybridcasual
The mobile gaming industry has undergone significant change in recent years, with the rise of hybridcasual as a category, the impact of Apple consumer privacy policies on cost per install, the post-covid macroeconomic recovery then recession affecting user acquisition budget, plus the impact of NFTs and gamefi. Overall global mobile game downloads have remained stable,…
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2023 Unity Gaming Report: Navigating the Ever-Changing Landscape of Game Development
Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while also keeping their existing player bases engaged for longer periods of time. What’s even better? Studios are simplifying game development, while still maintaining their incredible…
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GGEZ: Asia’s Mobile Games and Mobile Gamers
Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This audience consistently generates the majority of global mobile games revenue. Mobile games are more accessible and affordable than their PC and console counterparts, providing publishers…
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An Overview of the AR and VR Ecosystem
Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The VR market globally is expected to reach $44.07 billion in size by 2024, while the AR market is forecast to reach $18.8 billion by the…
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Trends 2023: AVIA – The Asia Video Industry Report 2023
The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022. The past year across Asia has been challenging, with the global pandemic testing the industry and the current economic strain adding additional challenges. While there may be difficult times ahead for some, the…
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Trends 2023: PJDaren – The State of Influencers China 2023
China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy to grow rapidly. This growth has been accelerated by the Covid-19 pandemic and related measures…
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Trends 2023: Shopify – Commerce Trends Report 2023
Change is a constant in the world of business. In the past year, we’ve seen millions of businesses show resilience and contribute to over $27 trillion in retail sales worldwide, despite the challenges posed by the COVID-19 pandemic. However, 64% of global businesses are still feeling the negative effects of the pandemic. The economic instability…
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Trends 2023: Talkwalker – Social Media Trends 2023
In 2023, brands will prioritize building trust with consumers. The past few years have been marked by numerous challenges, including the COVID-19 pandemic, lockdowns, supply chain disruptions, and economic uncertainty. As a result, consumers have become more demanding and less loyal, and many brands have struggled to keep up. However, 2023 will mark a turning…
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Gaming Trends 2023: The development of new gaming and esports regulations and policies across Asia
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, gaming has exploded in popularity across Asia. With the rise of smartphones and mobile technology, more and more people are turning to their devices for entertainment and leisure activities, including gaming. As a result, many Asian…
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Gaming Trends 2023: The increasing involvement of major corporations and investors in the esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 As the world of esports continues to grow and expand, it’s no surprise that major corporations and investors are starting to take notice. In recent years, we’ve seen an influx of big-name companies and investors getting involved in the…
Digital in Asia 