-
Ad Fraud, OTT and CTV: An Emerging Threat
CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with Ryan Murray, Director, Asia Pacific, White Ops to get the latest update on OTT, CTV…
-
From Linear TV to OTT and Connected TV Advertising in Asia
Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to capitalise on the opportunities in the rapidly-growing digital TV sector. PwC predicts that one-third of the more than $200 billion global TV market will be…
-
TV and Video Ads Converging Slowly as OTT Continues to Grow
We’ve all seen the huge rise of interest in programmatic over the past few years – what lies ahead for this technology? It has taken a number of years for media buying to adopt automated ways of transacting in the region. This is mainly due to this being a more conservative part of the world,…
-
Interaction 2017: Group M Global Digital Forecasts
Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017 predicts that in 2017 digital’s share of ad investment in the developing world will at last have caught up with the developed world, to around 33%. 10 countries have already…
-
Google killed the TV star?
What if Google invested in eye tracking technology free on every TV? They could do it in partnership with TV manufacturers, and under the auspices of measuring smart TV (read YouTube viewing on TV). How quickly would this disrupt the TV advertising industry by exposing the TV GRP. People just aren’t watching commercials, we would conclusively…
Digital in Asia 