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Unlocking the Untapped Potential in Asia’s Digital Economy
Digitalization of Asia’s commerce brings choice to consumers and opportunity to businesses. It also provides the region’s societies with a path to greater economic growth and prosperity. Better government and business support of the digital economy is needed though, to fully reap these benefits. Greater public and private sector collaborations are also key to unlocking…
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The APAC Data Landscape in 2019
With the continued explosion of data from a wealth of connected devices, there is more focus than ever on the way companies collect, manage, and use their data. The last 12 months have seen some big names under the spotlight, but as we shift our attention to the year ahead, what lies in store for…
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Mass Automation, Mobile Growth, and AI Mastery: Key Trends for 2019
The start of 2019 sees digital facing a bright future. Not only are consumers optimistic about smart technology — with 73% in China anticipating a positive impact — but the advertising industry is also flourishing. Digital spend in Asia Pacific hit $70 billion in 2018, and by 2022 that figure will reach $110 billion: over half…
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Japan Paves The Way For Significant Boost In Digital Entertainment
This past summer, Japan made a legislative manoeuvre that went surprisingly under the radar, particularly given a bright spotlight on the country’s innovations ahead of the 2020 Tokyo Olympics. The country legalized casino gaming, with the first resorts expected in the mid-‘20s and a whole new genre of entertainment suddenly open for business. Those who keep…
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All the Digital Numbers You’ll Ever Need
Ever need data to help you understand the latest digital trends and audience behaviours? Good news: DataReportal is a complete online collection of all the reports published by We Are Social and Hootsuite over the past 7 years, and it’s just launched. The collection already includes more than 7,500 charts covering people’s use of the…
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E-commerce in SEA: Holiday Sales Online Consumer Trends
The friendly folks at Meltwater have just released a new report titled ‘E-commerce in SEA: Supercharging Holiday Sales Through Social Media’ analysing consumer sentiment across South East Asia during the year-end shopping period last year to help e-commerce companies better reach their audiences. The report found that Christmas shopping pulled in 56% of chatter, while…
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Adventures in New Retail: The Subscription Flash Sales Platform
The OnTheList flash sale platform fills a crucial gap in the Asian retail industry. By serving as a third-party vendor of members-only flash sales, it not only offers brands an environmentally friendly way to get rid of past-season stock, it also gives brands access to a growing consumer database with a more direct, D2C-style subscription…
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How Blockchain Technology is Reshaping the Future of Global Payments
Since the creation of Bitcoin in 2009, cryptocurrency has been touted as the future of banking, payments and financial services. And the future of every other global industry obviously. Sometimes blockchain use-cases can seem a little bit of a stretch, but for financial services at least, a fintech fuelled, cryptocurrency, blockchain and smart contract enabled…
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The State of Programmatic Advertising in Japan
Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: How is the Japanese market approaching programmatic advertising? Is Japan ahead, behind, or just different compared to other global programmatic markets? Jason Fairchild: Programmatic is…
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Marketing and Consumer Insight Tools from Google
A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects. Consumer Barometer The Consumer Barometer is a tool to help you understand how people use the Internet across the world. Consumer level insight data across multiple markets. Google Trends…
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