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From IOP to IOT: Consumers, Marketers and the Connected Future
Aparna Krishnan, Associate Director of Strategic Planning, Mindshare, Malaysia From the Internet of People (IOP) to Internet of Things (IOT): we are at the cynosure of behavioural change and technology. Asia Pacific known for its heterogeneity is a motley of sub-cultures and mind-sets, yet consumers in the region are unvaryingly relinquishing control and giving authority…
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Myanmar 33 million mobile users, smartphone usage 80%
The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. Myanmar now has at least 33 million active mobile subscriptions in a country with an…
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State of Global Mobile Advertising 2015
Latest report from Opera Mediaworks covering Mobile advertising in 2015. Interesting to see Australia leads the world when it comes to use of video advertising on mobile. Opera Mediaworks State of Mobile Advertising Q3 2015 A few other highlights: Games is no. 1 for revenue. Games publishers accounted for 23.7% of revenue on the mobile ad…
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Market Overview: The Rise of Asia’s Mobile Messaging Apps
The emergence of mobile messaging apps has been one of the big tech – in fact any news category – stories of recent years. Both globally and in Asia. Disrupting everyone from Telcos wedded to SMS revenue, to established social networks such as Facebook, to the Chinese government, apps have been a big hit with…
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Half a Billion New Smartphone Users Across China, India, Vietnam and Indonesia in 2014
According to latest forecasts from Mediacells, consumers in India and China alone will buy almost 600m smartphones in 2014, comprising half of the global total. Smartphone penetration will grow fastest in China, India, Vietnam and Indonesia where half a billion new users will be added in 2014.
Digital in Asia 