Tag: smart watch

  • From IOP to IOT: Consumers, Marketers and the Connected Future

    From IOP to IOT: Consumers, Marketers and the Connected Future

    Aparna Krishnan, Associate Director of Strategic Planning, Mindshare, Malaysia From the Internet of People (IOP) to Internet of Things (IOT): we are at the cynosure of behavioural change and technology. Asia Pacific known for its heterogeneity is a motley of sub-cultures and mind-sets, yet consumers in the region are unvaryingly relinquishing control and giving authority…