Tag: razorfish

  • Asian Brands must be more Innovative than those in the West

    Asian Brands must be more Innovative than those in the West

    According to a recent Razorfish digital marketing report, Asian Marketers must be more innovative and forward-thinking than their western counterparts, to meet the technology-driven expectations of consumers in our region. Asian consumers are not only reporting higher ownership and usage of technology, they also hold higher expectations of brands and technology overall.  We talk to Joanna Kalenska, Managing Director…