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The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces
Private Marketplaces, also known as PMPs, are places where publishers offer their ad inventory to a selected group of advertisers. You may also hear buying in Private Marketplaces referred to as: Programmatic Premium Programmatic Direct Programmatic Guaranteed Programmatic Reserved Preferred Deals Private Auctions Don’t worry, these are all basically the same thing – just different…
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Data and Automation will Drive Programmatic in APAC
Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase investment in data driven buying over the year ahead, in line with global trends. We talk to Matt Ware, Commercial Director APAC, at MediaMath about…
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The New Digital Advertising Ecosystem Part IV: The Life of a Programmatic Ad Impression
With advertisers set to spend more than $9 billion on programmatic buying by 2017, we all know the future is coming. However, confusion still exists about how ad exchanges and data driven buying really work. In this latest in our series on the new Digital advertising ecosystem we look at the incredibly short but complex life cycle…
Digital in Asia 