Digital in Asia

Tag: Programmatic advertising

  • The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces

    The New Digital Advertising Ecosystem Part 7: Programmatic Direct and Private Marketplaces

    Private Marketplaces, also known as PMPs, are places where publishers offer their ad inventory to a selected group of advertisers. You may also hear buying in Private Marketplaces referred to as: Programmatic Premium Programmatic Direct Programmatic Guaranteed Programmatic Reserved Preferred Deals Private Auctions Don’t worry, these are all basically the same thing – just different…

  • Data and Automation will Drive Programmatic in APAC

    Data and Automation will Drive Programmatic in APAC

    Programmatic advertising seems to be taking over the world in 2015, and it’s importance is growing across Asian markets. In fact recent studies show that 3 out of 4 APAC brands to increase investment in data driven buying over the year ahead, in line with global trends. We talk to Matt Ware, Commercial Director APAC, at MediaMath about…