Tag: netflix

  • From Linear TV to OTT and Connected TV Advertising in Asia

    From Linear TV to OTT and Connected TV Advertising in Asia

      Global ad tech company IPONWEB (the super smart guys who built most of the programmatic infrastructure the industry relies on today) has set up a TV Solutions division to capitalise on the opportunities in the rapidly-growing digital TV sector. PwC predicts that one-third of the more than $200 billion global TV market will be…