Digital in Asia

Tag: influencers

  • Trends 2023: PJDaren – The State of Influencers China 2023

    Trends 2023: PJDaren – The State of Influencers China 2023

    China’s influencer marketing industry is at the forefront of the global market. The advanced functionality and integration of social media, e-commerce, and mobile payments in China have allowed the country’s key opinion leader (KOL) and key opinion consumer (KOC) economy to grow rapidly. This growth has been accelerated by the Covid-19 pandemic and related measures…

  • Brand Safety and Influencer Marketing Overview

    Brand Safety and Influencer Marketing Overview

    Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million fake accounts have been removed from Facebook, Twitter, Instagram and Linkedln since 2014. In APAC, there are approximately 58 million fake users with India and…

  • The Game-Streaming Market in China

    The Game-Streaming Market in China

    China’s streaming ecosystem is a far cry from what’s going on in the West, in terms of content, monetization, and how the audience interacts with the content. While platforms such as Twitch and YouTube generate the majority of their revenues through subscriptions, China’s biggest platforms, including YY Live, Huya, and Douyu, predominantly make money from…

  • The State Of Influencer Marketing in APAC

    The State Of Influencer Marketing in APAC

    The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market advancement, digitalization and capable industry players, influencer marketing has gone from strength to strength in Asia, and has become a part of most marketer’s arsenals…

  • Evolving your Influencer Marketing for the AI era

    Evolving your Influencer Marketing for the AI era

    The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles Tidswell from Socialbakers provides his top tips for executing social media and influencer marketing campaigns in Asia, including measuring ROI, finding the right influencers and…