Digital in Asia

Tag: influencer marketing

  • Brand Safety and Influencer Marketing Overview

    Brand Safety and Influencer Marketing Overview

    Influencer marketing is already a huge marketing channel, but it’s estimated that fraud eats up 15% of influencer ad spend. Costing the industry USD $1.3 billion annually, over 684 million fake accounts have been removed from Facebook, Twitter, Instagram and Linkedln since 2014. In APAC, there are approximately 58 million fake users with India and…

  • The State Of Influencer Marketing in APAC

    The State Of Influencer Marketing in APAC

    The influencer marketing space has heated up over the past few years, across Asia Pacific with platforms and resources readily available to both marketers and influencers. Driven by strong market advancement, digitalization and capable industry players, influencer marketing has gone from strength to strength in Asia, and has become a part of most marketer’s arsenals…

  • Evolving your Influencer Marketing for the AI era

    Evolving your Influencer Marketing for the AI era

    The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles Tidswell from Socialbakers provides his top tips for executing social media and influencer marketing campaigns in Asia, including measuring ROI, finding the right influencers and…