Tag: icebucket

  • Ad Fraud, OTT and CTV: An Emerging Threat

    Ad Fraud, OTT and CTV: An Emerging Threat

    CTV is a fast growing digital media channel and, not surprisingly, a high growth environment for fraud. At its peak, a single fraud scheme accounted for more than 28% of total global programmatic CTV traffic. Incredible. We caught up with Ryan Murray, Director, Asia Pacific, White Ops to get the latest update on OTT, CTV…