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The State of Mobile Gaming: The Rise of Hybridcasual
The mobile gaming industry has undergone significant change in recent years, with the rise of hybridcasual as a category, the impact of Apple consumer privacy policies on cost per install, the post-covid macroeconomic recovery then recession affecting user acquisition budget, plus the impact of NFTs and gamefi. Overall global mobile game downloads have remained stable,…
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2023 Unity Gaming Report: Navigating the Ever-Changing Landscape of Game Development
Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while also keeping their existing player bases engaged for longer periods of time. What’s even better? Studios are simplifying game development, while still maintaining their incredible…
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GGEZ: Asia’s Mobile Games and Mobile Gamers
Mobile gaming presents a vast opportunity for game developers and publishers, particularly in Asia, where over half of the world’s mobile gaming population resides, totaling 1.21 billion mobile gamers. This audience consistently generates the majority of global mobile games revenue. Mobile games are more accessible and affordable than their PC and console counterparts, providing publishers…
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An Overview of the AR and VR Ecosystem
Virtual reality (VR) and augmented reality (AR) are rapidly gaining traction as mainstream technologies, with a wide range of applications in fields such as entertainment, education, and the military. The VR market globally is expected to reach $44.07 billion in size by 2024, while the AR market is forecast to reach $18.8 billion by the…
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Gaming Trends 2023: The increasing involvement of major corporations and investors in the esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 As the world of esports continues to grow and expand, it’s no surprise that major corporations and investors are starting to take notice. In recent years, we’ve seen an influx of big-name companies and investors getting involved in the…
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Gaming Trends 2023: The emergence of virtual reality (VR) and augmented reality (AR) technology in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 The gaming and esports industry has seen a surge in the use of virtual reality (VR) and augmented reality (AR) technology in recent years. These technologies allow players to fully immerse themselves in the gaming experience, providing a level…
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Gaming Trends 2023: The rise of streaming platforms and content creators in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 In recent years, the gaming and esports industry has seen a significant rise in the popularity of streaming platforms and content creators. With the rise of platforms such as Twitch and YouTube, more and more gamers are taking to…
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Gaming Trends 2023: The increasing popularity of multiplayer online battle arena (MOBA) games and their corresponding esports leagues
This article is part of a 10 part series on gaming and esports trends for 2023 The world of esports is rapidly growing and evolving, with new games and leagues emerging all the time. One of the most popular genres in esports is the multiplayer online battle arena (MOBA) game, which has become a fan…
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Gaming Trends 2023: The growth of mobile gaming and the rise of mobile esports tournaments
This article is part of a 10 part series on gaming and esports trends for 2023 The growth of mobile gaming has been staggering in recent years, with more and more people turning to their smartphones and tablets as their go-to gaming platform. As a result, the mobile gaming industry has exploded, with revenues expected…
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TotallyAwesome launches platform for brands to reach under-18 gamers in APAC
TotallyAwesome, Asia’s digital advertising network for kids, teens, and families, has announced the launch of TotallyPlay across Asia-Pacific, empowering brands and advertisers to connect with the 450 million gamers in the region aged under 18. Every day 175,000 kids come online for the first time and by the age of 13, each one will have…
Digital in Asia 