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Trends 2023: Pinterest – Pinterest Predicts 2023
Pinterest is a platform that is frequently used for planning and envisioning the future. In fact, data shows that over the past three years, 80% of the consumer trends they have predicted in reports actually came to fruition. This report, called Pinterest Predicts, is not just a retrospective on the past year’s trends. Instead, it…
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Audio Advertising: Finding the Proverbial Needle in the Haystack
Today, consumers are constantly bombarded with messages from every platform available on a daily basis. However, as marketers, we need to ask the question, is this truly effective? Content marketing in the age of data often focuses on understanding what people are doing rather than how they are feeling. Consumer decisions rely heavily on emotions…
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Top 10 2017 Global Consumer Trends
Experts at market researcher Euromonitor International recently released research providing a look ahead at key global consumer trends for in 2017. These are the ten to watch: 55%: The percentage of the total global population that will live in cities in 2017, which is five points higher than it was in 2007, the year that urban population…
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Samsung is Top Brand with Asian Consumers, ahead of Apple
Brands at the forefront of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Number 1 position was taken by Samsung, with Apple and Sony in 2 and 3 respectively. Samsung retained its top spot in terms of customer perception, despite a tough year which saw mobile phone sales squeezed by Android competitors.…
Digital in Asia 