Tag: coke

  • The 70/20/10 Rule for Marketing Innovation

    The 70/20/10 Rule for Marketing Innovation

    Too often people see innovation as a flash of lightning, striking at random. And too many businesses are afraid to try new things, creating a huge barrier to success. Clearly inspiration is core to innovation, and new things are scary. But, as strange as it might sound, you can actually plan to be innovative – and protect…