-
Transparency and Ad Quality: Brand Safety Matters to Consumers
Following a spate of misplaced ad scandals and fake news controversies, brand safety is commonly acknowledged as one of the most pressing challenges currently facing marketers looking to reach digital audiences. But the impact on, and reaction of, consumers to issues around brand safety is less well documented. Brand responsibility According to latest research from Reuters,…
-
How Google and Facebook are Eating the APAC Ad Industry
By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first quarter of 2017, 92 cents of every new dollar spent in online advertising across Asia Pacific (ex. China) went to Facebook and Google. That’s an incredible statistic.…
-
MediaMath Launches Brand-safe Curated Publisher Market
MediaMath has announced the launch of a curated publisher marketplace product to deliver premium, high quality media. With the brand safety questions around social media and UGC environments right now, this is a timely move. The Curated Market will employ a stringent set of brand safety standards and protocols: Focus on large scale, high quality publishers…
Digital in Asia 