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Is Artificial Intelligence (AI) the Future of Work?
Have you ever wondered how artificial intelligence (AI) will affect the future of work? As artificial intelligence continues to grow at a rapid pace, it’s critical to understand the possible opportunities and difficulties it may bring. Firstly, a burning question on everyone’s mind: Will AI automation take over our jobs? The answer: Experts have varying…
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Decentralised Censorship-resistant Speech AI Platform NoiseGPT takes on ChatGPT
A new decentralised and censorship-resistant text-to-speech AI bot called NoiseGPT is gaining popularity online. It bridges two of the biggest topics of recent years, crypto technologies and artificial intelligence. Users can currently chat with the bot on Telegram and create voices imitating 5 different celebrities including Tom Hanks, Jennifer Lawrence, Samuel L Jackson, James Bond…
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A conversation with ChatGPT about Bitcoin, Ethereum, Web3 and the Metaverse
Can we start by explaining Bitcoin and how it works? Bitcoin is a decentralized digital currency that uses cryptography to secure transactions and control the creation of new units. Transactions are recorded on a public ledger called the blockchain, which is maintained by a network of computers running the bitcoin software. Users can send and…
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Data Orchestration Crucial for Better Online Customer Experience
What are the biggest changes you have seen in digital technology across APAC over the past 10 years? There is greater customer demand for first-rate user experiences compared to a decade ago. Brands have to evolve their strategies to keep up with the customer, providing seamless interactions and a consistent experience across a wide range…
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‘Advertising at a Crossroads’ as AI the new Focus for Marketers
There’s been a lot of scepticism recently about where advertising is headed. Online advertising has seen massive growth over the past decade thanks to its flexibility, transparency and measurability—not to mention the ROI. But with this growth comes a new challenge: more than before, marketers must fight to break through the clutter and connect with…
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Evolving your Influencer Marketing for the AI era
The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers. In this column, Charles Tidswell from Socialbakers provides his top tips for executing social media and influencer marketing campaigns in Asia, including measuring ROI, finding the right influencers and…
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Blockchain, Cats and the idea of “Infinite Extensibility”
Last December, a new game became an overnight mega-trend in the blockchain world. CryptoKitties allowed users to buy, own, and trade unique collectible cartoon cats on the blockchain. Around the time of launch, CryptoKitties was so successful that it slowed the Ethereum network. This is a big deal, as the Ethereum blockchain is, without a…
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Ethereum, Cats and Infinite Extensibility on the Blockchain
Last December, a new game became an overnight mega-trend in the blockchain world. CryptoKitties allowed users to buy, own, and trade unique collectible cartoon cats on the blockchain. Around the time of launch, CryptoKitties was so successful that it slowed the Ethereum network. This is a big deal, as the Ethereum blockchain is, without a…
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Data to Drive the Next Era for Media Businesses
A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological advances, content strategies and monetisation, data in its various forms is everywhere and companies are…
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Augmented Reality and Machine Learning to Impact Marketing in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, Pokémon Go, took the world by storm. 2016 was also a big year for digital transformation (DX), as enterprises rapidly prioritised DX at the center…
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