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Gaming Trends 2023: The emergence of virtual reality (VR) and augmented reality (AR) technology in the gaming and esports industry
This article is part of a 10 part series on gaming and esports trends for 2023 The gaming and esports industry has seen a surge in the use of virtual reality (VR) and augmented reality (AR) technology in recent years. These technologies allow players to fully immerse themselves in the gaming experience, providing a level…
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Ethereum, Cats and Infinite Extensibility on the Blockchain
Last December, a new game became an overnight mega-trend in the blockchain world. CryptoKitties allowed users to buy, own, and trade unique collectible cartoon cats on the blockchain. Around the time of launch, CryptoKitties was so successful that it slowed the Ethereum network. This is a big deal, as the Ethereum blockchain is, without a…
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Blockchain, Cats and the idea of “Infinite Extensibility”
Last December, a new game became an overnight mega-trend in the blockchain world. CryptoKitties allowed users to buy, own, and trade unique collectible cartoon cats on the blockchain. Around the time of launch, CryptoKitties was so successful that it slowed the Ethereum network. This is a big deal, as the Ethereum blockchain is, without a…
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Data to Drive the Next Era for Media Businesses
A recent State of the Media Industry 2018 report from Ooyala confirmed data as one of the key driver for businesses and media organisations in the year ahead, with data-driven video top-of-mind for many marketers. From consumer engagement and privacy to technological advances, content strategies and monetisation, data in its various forms is everywhere and companies are…
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Mobile App Predictions for 2018
2018 marks the 10 year anniversary for both the Apple App Store and Android market. In the short time since the first wave of apps were published in 2008, they have impacted the lives of people all over the world on an unprecedented level. There are now apps for almost anything and everything – hugely…
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Augmented Reality and Machine Learning to Impact Marketing in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally – as Nintendo’s new AR offering, Pokémon Go, took the world by storm. 2016 was also a big year for digital transformation (DX), as enterprises rapidly prioritised DX at the center…
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