Digital in Asia

Tag: apps

  • APAC Leads Global App Ad Growth with 44% Increase in Ad Requests

    APAC Leads Global App Ad Growth with 44% Increase in Ad Requests

    Leading app platform Smaato recently announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals significant growth across key advertising metrics, including ad request volume and eCPMs. As advertisers direct more money into mobile advertising and consumers continue to adopt smartphones around the world, demand and supply both increased year-over-year, indicating a…

  • 2018 is “The Year of App” for World Cup marketing

    2018 is “The Year of App” for World Cup marketing

    From 14 June to 15 July, almost half of the world’s population will divert its attention to the 32 hopefuls fighting it out for the 2018 FIFA World Cup in Russia. In the periphery, marketers will engage in a battle of their own, with brands scrambling to ride the hype and global reach of the…

  • Mobile to account for 62% of India digital ad spend by 2021

    Mobile to account for 62% of India digital ad spend by 2021

    AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India is the world’s fastest growing mobile market, faster than even China, with the country now accounting for 10 percent of global smartphone shipments, according to…

  • Mobile App Predictions for 2018

    Mobile App Predictions for 2018

    2018 marks the 10 year anniversary for both the Apple App Store and Android market. In the short time since the first wave of apps were published in 2008, they have impacted the lives of people all over the world on an unprecedented level. There are now apps for almost anything and everything – hugely…

  • Consumer time spent in Mobile Apps growing across APAC markets

    Consumer time spent in Mobile Apps growing across APAC markets

    Recent data shows consumer time spent in Mobile App is growing across APAC, with a decline in Mobile Web. The report is based on 300+ billion mobile programmatic ad impressions worldwide.

  • Mobile Marketing in Asia

    Mobile Marketing in Asia

    Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics.