Digital in Asia

Tag: ad spend

  • SEA Digital Ad Spend to grow 13% in 2018

    SEA Digital Ad Spend to grow 13% in 2018

    Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY by 2020 as the market matures and digital hits a 25% share of total ad…

  • Interaction 2017: Group M Global Digital Forecasts

    Interaction 2017: Group M Global Digital Forecasts

    Each year GroupM publishes its overview and speculations on the state of digital marketing and its implications for advertisers. This year’s report – Interaction 2017  predicts that in 2017 digital’s share of ad investment in the developing world will at last have caught up with the developed world, to around 33%. 10 countries have already…