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2023 Unity Gaming Report: Navigating the Ever-Changing Landscape of Game Development
Despite global economic challenges, the gaming industry is still bursting with innovation and creativity in 2023. Game developers are working faster than ever to create new and captivating games, while also keeping their existing player bases engaged for longer periods of time. What’s even better? Studios are simplifying game development, while still maintaining their incredible…
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Southeast Asian Map of E-commerce Consumer Insights
This latest online retail overview from iPrice compares Southeast Asia’s major e-commerce players based on their average quarterly traffic, mobile application ranking and also looks at general market trends.
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Myanmar Digital Landscape 2020
Digital marketing in Myanmar has grown and changed at a startling rate in 2019, and this is set to continue in to 2020. With the fastest mobile data speeds in APAC behind Singapore and 90% smartphone penetration, mobile marketing is fast becoming the priority for all advertisers. Local marketing tech platform Humology have produced a…
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All the Digital Numbers You’ll Ever Need
Ever need data to help you understand the latest digital trends and audience behaviours? Good news: DataReportal is a complete online collection of all the reports published by We Are Social and Hootsuite over the past 7 years, and it’s just launched. The collection already includes more than 7,500 charts covering people’s use of the…
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Marketing and Consumer Insight Tools from Google
A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects. Consumer Barometer The Consumer Barometer is a tool to help you understand how people use the Internet across the world. Consumer level insight data across multiple markets. Google Trends…
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Blockchain, IOT and Robotics: The tech future of travel
The latest What the Tech? report from Ying Communications and Catch On details the trends stemming from the crossover between the travel and technology industries. Far from dehumanising travel, these latest technologies are actually making travel experiences richer and more personal. A few of the key new travel trends covered include: Internet of Things (IoT) —…
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Transparency and Ad Quality: Brand Safety Matters to Consumers
Following a spate of misplaced ad scandals and fake news controversies, brand safety is commonly acknowledged as one of the most pressing challenges currently facing marketers looking to reach digital audiences. But the impact on, and reaction of, consumers to issues around brand safety is less well documented. Brand responsibility According to latest research from Reuters,…
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Vietnam: Digital Trends & Consumer Landscape Overview
With a population of more than 96 million, a median age of 30 years, and internet penetration standing at 50 million, or just over 54% of local population, Vietnam is a young and dynamic market representing a huge commercial opportunity for brands, marketers and investors. Vietnam digital trends emerge fast in this exciting consumer space. Since 2013, the…
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SEA Digital Ad Spend to grow 13% in 2018
Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY by 2020 as the market matures and digital hits a 25% share of total ad…
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Latest Digital in 2018 Global Report
We Are Social have just released their latest Digital in 2018 report. The new 2018 Global Digital suite of reports reveals that there are more than 4 billion people around the world using the internet. More than 3 billion people around the world use social media each month, with 9 in 10 of those users accessing…
Digital in Asia 