-
Mobile to account for 62% of India digital ad spend by 2021
AppsFlyer has just released it’s “State of App Marketing in India” report, offering insights into India’s mobile marketing landscape, the latest trends and how to navigate India’s mobile ecosystem. India is the world’s fastest growing mobile market, faster than even China, with the country now accounting for 10 percent of global smartphone shipments, according to…
-
Myanmar Digital Trends 2018
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. Myanmar is extremely hot with VC investment right now, built on the amazing speed of consumer…
-
Peeling the Programmatic Onion
The Association of National Advertisers (ANA) has released new research on how marketers are conducting their programmatic media buying. The survey revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency, and that more than a third of respondents (35%) have reduced the role of their external agencies as…
-
Digital Transparency: Peeling the Programmatic Onion
A new survey from the ANA looking at how marketers are conducting their programmatic media buying, revealed that 85% of marketers are currently conducting programmatic initiatives, either in-house or with an agency. However, more than a third of respondents (35%) have reduced the role of their external agencies over the past year as a result of…
-
Mobile App Predictions for 2018
2018 marks the 10 year anniversary for both the Apple App Store and Android market. In the short time since the first wave of apps were published in 2008, they have impacted the lives of people all over the world on an unprecedented level. There are now apps for almost anything and everything – hugely…
-
New Tech Heats Up APAC Ecommerce Market
Criteo launched two new solutions in APAC this week – Criteo Audience Match and Criteo Kinetic Design with Video – to help retailers and brands deliver seamless and relevant shopping experiences across all devices and channels. Using customer relationship management (CRM) or data management platform (DMP) data to accurately target audiences across web, mobile browser and apps, Criteo…
-
Myanmar Big on Facebook and Mobile Gaming
Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own SIM cards to make calls, but will borrow a common handset from friends or relatives. Facebook and Gaming are the most popular mobile pastimes in…
-
iKorea: Why Korea is Saying No to Programmatic
iKorea is a column by Soyoon Bach, a Digital Marketing professional in Seoul, covering developments in the Korean digital ecosystem. Programmatic media buying is a powerful infant. While the technology itself is fairly new, it’s making strides globally. According to eMarketer, the programmatic market in the United States is projected to reach an estimated amount of…
-
8 Mobile Trends for 2018
-
How Google and Facebook are Eating the APAC Ad Industry
By Tom Simpson Please check out our latest overview of the Facebook and Google advertising duopoly updated with 2018 data. A quick check of their books reveals that in the first quarter of 2017, 92 cents of every new dollar spent in online advertising across Asia Pacific (ex. China) went to Facebook and Google. That’s an incredible statistic.…
Digital in Asia 