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Myanmar Digital Trends 2018
Myanmar is going through a digital transformation. AdsMy, a local marketing tech platform, have produced a trends deck covering digital marketing and consumer behaviour for Myanmar in 2018. Programmatic, mobile, video, native and digital advertising are all highlighted as growth areas. Myanmar is extremely hot with VC investment right now, built on the amazing speed of consumer…
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Mobile App Predictions for 2018
2018 marks the 10 year anniversary for both the Apple App Store and Android market. In the short time since the first wave of apps were published in 2008, they have impacted the lives of people all over the world on an unprecedented level. There are now apps for almost anything and everything – hugely…
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Myanmar Big on Facebook and Mobile Gaming
Myanmar is a highly mobile market, backed up by the latest research showing 99% of households now own a SIM card. This points to an interesting dynamic where consumers own SIM cards to make calls, but will borrow a common handset from friends or relatives. Facebook and Gaming are the most popular mobile pastimes in…
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8 Mobile Trends for 2018
With Mobile quickly becoming the go to channel for brands, there is a quiet revolution happening in the world of marketing. Mobile is growing up, and getting serious as it moves front and centre. Here are our top Mobile advertising trends in APAC for the year ahead. 1. Rise of the apps App use is…
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Consumer time spent in Mobile Apps growing across APAC markets
Recent data shows consumer time spent in Mobile App is growing across APAC, with a decline in Mobile Web. The report is based on 300+ billion mobile programmatic ad impressions worldwide.
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Myanmar 33 million mobile users, smartphone usage 80%
The online population of Myanmar is growing at a rapid pace, with Telenor claiming 13.7m subscribers in a recent release. 52% of customers are active data users. This matches MPT’s 14 million subscribers, and dwarfs Ooredoo’s reported 5 million subscribers. Myanmar now has at least 33 million active mobile subscriptions in a country with an…
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Seamless Omni-Channel Starts with a Holistic View
Marketing Matters is a monthly column covering how marketers today can use Digital to drive innovation and results When you strip away the complexity of the outer shell, omni-channel marketing is essentially thinking holistically about the customer: their experiences, your interactions with them and the messaging you want to transmit to them. In our new mobile-centric world, there…
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Half of APAC Smartphone Users Now Shopping on their Device
The latest MasterCard Mobile Shopping Survey covering Asia Pacific finds consumers embracing the convenience of mobile shopping. Almost half of consumers – around 45% in total – made a purchase using their smartphone in the three months preceding the survey. Exactly 50% of respondents across Asia Pacific cited convenience as the most compelling reason for shopping on their…
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Mobile Viewability: The final frontier
Mobile is a hot topic. Viewability is perhaps even hotter. Bring the two together and you have some sort of digital marketing nuclear volcano. Well maybe. Mobile viewability is a subset of the overall “has my ad been seen and by who” issue, but a particularly tricky one. The lack of a unique user ID is the clearest…
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APAC, the $6bn Mobile gaming opportunity
With close to $6 billion revenue, Asia Pacific is the largest mobile gaming market in the world. Led by Japan, China and South Korea, the category is still growing at 25% annually across the region. We chat to Jun Lim, Senior Business Development Manager and Lison Chen, Senior Account Manager at AppLift about this promising yet “very fragmented”…
Digital in Asia 