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The State of Programmatic Advertising in Japan
Digital in Asia asked Jason Fairchild, Co-Founder of OpenX, one of the largest global sell-side platforms, to tell us about the state of programmatic advertising in Japan. Digital in Asia: How is the Japanese market approaching programmatic advertising? Is Japan ahead, behind, or just different compared to other global programmatic markets? Jason Fairchild: Programmatic is…
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Marketing and Consumer Insight Tools from Google
A few useful free tools from Google that will help you understand your business, research competitors and add loads of value to your clients and prospects. Consumer Barometer The Consumer Barometer is a tool to help you understand how people use the Internet across the world. Consumer level insight data across multiple markets. Google Trends…
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‘Advertising at a Crossroads’ as AI the new Focus for Marketers
There’s been a lot of scepticism recently about where advertising is headed. Online advertising has seen massive growth over the past decade thanks to its flexibility, transparency and measurability—not to mention the ROI. But with this growth comes a new challenge: more than before, marketers must fight to break through the clutter and connect with…
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Chinese Tourists Driving New Wave of Mobile Payment Adoption
In 2017, China became Singapore’s top market for both tourism receipts and visitor arrivals, contributing 3.2 million tourists. As one in a series of parallel moves seen worldwide, mobile payment provider Alipay also launched it’s payment platform to allow Chinese tourists to pay in the way they know best. Alipay is China’s largest mobile and…
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Innovation and Data in a Mobile First Era
Mobile growth continues to hit record highs in 2018, built on a foundation of programmatic delivery. And that makes it more important than ever to get mobile innovation right, says Itamar Benedy, CEO, Glispa. In this Q&A with Digital in Asia, he talks about GDPR, Mobile Network Operators (MNOs), playables and performance marketing on mobile.…
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Agents of Change: Programmatic Pain Points and Priorities in APAC
58% of agencies in APAC say programmatic buying lets them drive greater ROI for brand partners, compared to only 40% and 33% for their North American and EMEA cohorts. While APAC typically lags behind other regions in digital and programmatic adoption and ad spending, this finding from new IPONWEB and Exchangewire research, Agents of Change:…
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Blockchain, IOT and Robotics: The tech future of travel
The latest What the Tech? report from Ying Communications and Catch On details the trends stemming from the crossover between the travel and technology industries. Far from dehumanising travel, these latest technologies are actually making travel experiences richer and more personal. A few of the key new travel trends covered include: Internet of Things (IoT) —…
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Tickled Media names first Chief Strategy Officer as revenue up 45%
As a rising star of Southeast Asia’s media tech scene, and the publisher behind theAsianparent.com, AsianMoneyGuide.com, and HerStyleAsia.com, Tickled Media reaches over 12 million women monthly across SEA via its content and community platforms. We caught up with Adrian Watkins, newly appointed Chief Strategy Officer at Tickled Media, to discuss plans for the future and…
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Transparency and Ad Quality: Brand Safety Matters to Consumers
Following a spate of misplaced ad scandals and fake news controversies, brand safety is commonly acknowledged as one of the most pressing challenges currently facing marketers looking to reach digital audiences. But the impact on, and reaction of, consumers to issues around brand safety is less well documented. Brand responsibility According to latest research from Reuters,…
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Audio Advertising: Finding the Proverbial Needle in the Haystack
Today, consumers are constantly bombarded with messages from every platform available on a daily basis. However, as marketers, we need to ask the question, is this truly effective? Content marketing in the age of data often focuses on understanding what people are doing rather than how they are feeling. Consumer decisions rely heavily on emotions…
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