ASEAN Consumer Insight Report

In 2015, The ASEAN Economic Community, or AEC, will come into effect, creating a single market that encompasses 600 million people across 10 countries. Brands in the region have a historic opportunity to connect with consumers as ASEAN enters a new growth phase. Continue reading ASEAN Consumer Insight Report

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Mobile Marketing in Asia

Vserv in partnership with the MMA have compiled a series of presentations covering key mobile consumer stats for many of the Asian markets. These provide comprehensive summaries of the mobile landscape in each market, covering apps, ads and social amongst other topics. Continue reading Mobile Marketing in Asia

Asia a Digital Hot Spot, Hottest for Mobile

A new report from World Newsmedia Network looking at global Digital hot spots, highlights again the impact of mobile in Asia. With large parts of the region having higher mobile than desktop penetration, mobile internet is currently leading broadband and desktop and will do so for the foreseeable future. Continue reading Asia a Digital Hot Spot, Hottest for Mobile

The Rise of the Social Media Hashtag

In just a few years the hashtag has gone from a humble and obscure symbol, also known as the pound sign, to a powerful online tool. The # initially gained prominence on Twitter, but has spread to use across a plethora of other online social media platforms including Facebook and Instagram. Continue reading The Rise of the Social Media Hashtag

Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

The latest research from Jana shows the big gift for Indonesian and Vietnamese consumers this holiday season is a new Mobile. Indians want a camera more than anything, although in all surveyed Asian markets, the Mobile was a top 3 gift item. Continue reading Mobile Phone Most Popular Holiday Gift in Indonesia and Vietnam

Chinese Media Spend Lagging Behind Consumer Digital Habits

The rising Chinese middle class are spending more time with digital media, but advertisers have yet to reflect this shift with reallocated media budgets according to a new report.

“The Chinese middle class is not necessarily the richest, as a large number of young people are put into this category,” said Steven Chang, CEO of ZenithOptimedia Greater China, “but they definitely promise more wealth with a bigger purchasing power in the near future.” Continue reading Chinese Media Spend Lagging Behind Consumer Digital Habits

Asia Pacific Digital Marketing Readiness

A recent report from Adobe looks at the readiness of Asia Pacific marketers for Digital. The top line is that the industry is gaining in Digital confidence regionally, but budget and talent deficits are hampering development. Continue reading Asia Pacific Digital Marketing Readiness

Focus on… Vietnam’s Digital Landscape

In the third of our series covering individual Asian market Digital landscapes, we take a look at Vietnam.

With a population in excess of 90 million and internet penetration of 35.6%, Vietnam represents a huge opportunity for brands. 52% of Vietnamese consumers watch online video on a daily basis, meaning the transition of consumer attention from TV to alternative screens is happening at a rapid pace. Mobile penetration is around 145%, although with only 15.5 million 3G subscribers, and 69% of the population located in rural areas, the key consumer challenge still remains engagement on feature phones.

Below are five of the latest takeaway resources covering the key digital facts and figures for Vietnam. Continue reading Focus on… Vietnam’s Digital Landscape

Ecommerce in Emerging Asia

Ecommerce is very much in the news at the moment, with Rocket Internet launching their month long online promotion across Lazada, Zalora and Foodpanda, ebay launching in Indonesia, and mobile ecommerce projected to hit $2.4bn revenue in Singapore by 2015. Continue reading Ecommerce in Emerging Asia

Focus on… Thailand’s Digital Landscape

In the second of our series focusing on individual market Digital landscapes, we look at Thailand.

With consistent long term economic growth, Thailand is now one of the key countries contributing to the emerging global middle class. This rise in wealth puts Thailand ahead of other South East Asian markets in some ways in terms of the maturity of the online ecosystem. As of Q2 2013 mobile devices in use across Thailand reached 90m, exceeding the total population of the country, while Facebook in Thailand grew to 24m users in Q3 2013, a huge rise of 33% in over Q2. Continue reading Focus on… Thailand’s Digital Landscape

News and Industry Resources for Digital Marketing and Media in Asia.