Digital in Asia is excited to announce an ongoing partnership with eTail Asia, the leading platform in Asia to help online retailers discover, develop and implement strategies to build a successful eCommerce business.
The focus is the eTail Asia 2015 conference, which will be held on 11-12 March 2015 in Singapore and presents a great opportunity for online retailers and marketers to expand their networks, listen to case-studies and interactive discussions, and stay informed on the latest innovation in online business across Asia. Continue reading “Digital in Asia and eTail Asia join forces to promote eCommerce excellence”
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”.
The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally. Continue reading “Google creates new ‘Zero Moment of Truth’ Handbook Asia edition”
The rise of eCommerce in Asia is a hot topic, as we have covered in previous articles, with online sales expected to reach $388bn across the region by the end of 2013, and forecasts from Forrester Research estimating a 30% uplift year on year for 2014. Parallel to this, advertising and technology spend from retailers is rapidly increasing in this space as they try to keep up with the online savvy Asian consumer audience. Continue reading “Perfecting The Fundamentals of eCommerce with eTail Asia”