With overall access to the Internet in China increasing, it’s interesting to understand who is going online, and how they are getting there. Chinese internet users are more likely to be under the age of 30, have a higher education than previous … Continue reading China’s Digital Advertising Consumer Landscape
Experts at market researcher Euromonitor International recently released research providing a look ahead at key global consumer trends for in 2017. These are the ten to watch: 55%: The percentage of the total global population that will live in cities in 2017, … Continue reading Top 10 2017 Global Consumer Trends
The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia. It’s a rich consumer research resource available for free, based on studies done by … Continue reading The Google Consumer Barometer: Free APAC Market Research
Latest report from Opera Mediaworks covering Mobile advertising in 2015. Interesting to see Australia leads the world when it comes to use of video advertising on mobile. Opera Mediaworks State of Mobile Advertising Q3 2015 A few other highlights: Games is … Continue reading State of Global Mobile Advertising 2015
Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”.
The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally. Continue reading “Google creates new ‘Zero Moment of Truth’ Handbook Asia edition”
Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study.
The research looks at how different information sources vary in importance at each stage of the customer journey for the consumer electronics sector. Continue reading “Consumer Electronics Path to Purchase in Asia Pacific”