Category Archives: Research

Top 10 2017 Global Consumer Trends

Experts at market researcher Euromonitor International recently released research providing a look ahead at key global consumer trends for in 2017.

These are the ten to watch:

  • 55%: The percentage of the total global population that will live in cities in 2017, which is five points higher than it was in 2007, the year that urban population first surpassed rural population.
  • 30.1: The median age of the global population in 2017, up from 27.9 a decade ago.
  • 3.5 million: The number of additional people that will come online per week globally in 2017.
  • 188,000: The number of single-person households that will be added globally each week.
  • 44.1%: Percentage of payments made with cards – not cash – in 2016 measured by value, marking the first year cash (43%) was no longer the largest payment source. Card payments will continue to spike, reaching 49.1% of all value by 2021.
  • $711 billion: The value of the health and wellness industry in 2016. The industry is forecast to grow even larger in 2017, with demand surging for products such as meat substitutes and dairy milk alternatives.
  • 2.7 million: Babies projected to be born each week globally in 2017.
  • 2.3%: The percentage rise in consumer spending forecast for 2017.
  • $40 billion: Amount global consumers will spend each week.
  • $146 billion: Amount global consumers will save each week.

The Google Consumer Barometer: Free APAC Market Research

The Google Consumer Barometer is a fantastic new tool to help you understand how people use the internet – both mobile and online – across the Asia.

It’s a rich consumer research resource available for free, based on studies done by Google and partners globally over the recent past.

Curated insights are available for Singapore, Indonesia, Vietnam and many other APAC markets.

Definitely worth digging into next time you need to know the percentage of smartphone users in The Philippines, or the online population of Malaysia.

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State of Global Mobile Advertising 2015

Latest report from Opera Mediaworks covering Mobile advertising in 2015. Interesting to see Australia leads the world when it comes to use of video advertising on mobile.

Opera Mediaworks State of Mobile Advertising Q3 2015

A few other highlights:

  • Games is no. 1 for revenue. Games publishers accounted for 23.7% of revenue on the mobile ad platform, making it the top revenue-generator, beating out traditional leaders Social Networking and Music, Video & Media. Games also has a high revenue-to-impression ratio (nearly 3X), which indicates its monetization potential.
  • News & Information creeps up the rankings. News & Information took the no. 2 slot for revenue generation (18.3%) and for impression volume (17%), which is a boost from the 10% it captured in Q2.
  • Social share slips, but still on top for traffic. Social Networking apps and sites continue to be served the most impressions (18.7%), albeit a dip from the high volume it had in previous quarters (around 31%).

Google creates new ‘Zero Moment of Truth’ Handbook Asia edition

Google has created a new edition of it’s online media and marketing handbook aimed at Asia, named “Winning the Zero Moment of Truth in Asia”.

The Zero Moment of Truth is an interesting concept, and highly relevant to brand advertisers both globally and regionally. Continue reading Google creates new ‘Zero Moment of Truth’ Handbook Asia edition

Consumer Electronics Path to Purchase in Asia Pacific

Two in every three Asian shoppers has already researched and made a decision regarding which brand of consumer electronics product they will buy before they approach point-of-sale, online or offline, according to Text100’s Digital Index: APAC Consumer Electronics Study.

The research looks at how different information sources vary in importance at each stage of the customer journey for the consumer electronics sector. Continue reading Consumer Electronics Path to Purchase in Asia Pacific