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Trends 2023: AVIA – The Asia Video Industry Report 2023

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The annual Asia Video Industry Report provides a comprehensive overview of the state of video in APAC at the end of 2022.

The past year across Asia has been challenging, with the global pandemic testing the industry and the current economic strain adding additional challenges. While there may be difficult times ahead for some, the outlook for the Asian video industry is positive, with profitability and sustained growth prospects on the horizon. Consumers are enjoying the variety and quality of the content being produced, and the industry has matured, with companies more aware of the value they bring and their place in the market.

The role of AVIA, the industry body, is evolving and remains important as it works to strengthen the foundations of the industry and address issues such as regulation, online harm, piracy, and sustainability.

Influencer marketing has become an increasingly popular video channel as social media becomes more prevalent in our lives. 49% of consumers in APAC rely on recommendations from content creators when making purchase decisions.

Consumers are engaging with brands through original and entertaining content created by these creators. The lockdowns brought on by the pandemic have further accelerated the shift towards online marketing and commerce. As a result, the content creation market is expected to grow at a compound annual growth rate of 21% from 2020 to 2025, reaching a size of $42 billion by 2025.

This report covers this alongside other key video topics including mobile, programmatic, social, streaming, digitalisation, the role of adtech, OTT, CTV and much more.

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