57% of consumers want to earn NFTs while they game. However, while it’s clear NFTs and play-to-earn are the future of gaming, it’s still a controversial topic with a minority of hardcore gamers — 18% are “very not interested”.

Some gamers remain concerned about the excessive monetisation of games in a way that’s detrimental to gameplay, but 45% feel it would increase their engagement with games.

Many new commercial models — like F2P, downloadable content, subscriptions, battle passes or season passes, and full digital downloads — saw initial resistance from gamers, but eventually were adopted. NFTs represent a new discovery and it will take 5-10 years to filter through the whole industry and find widespread acceptance.