Site icon Digital in Asia

3 Luxury Brands making it work in the Metaverse

metaverse gucci

Luxury brands have been making waves in Web3 and the metaverse recently. Here are 3 of the most interesting recent luxury fashion brand drops.

1. DOLCE&GABBANA x UNXD

Launch of DGFamily community, a set of NFTs based around D&Gs ornately carved, carretto-style jewelry box, built to connect real life and the metaverse.

2. Gucci x SUPERPLASTIC®

An exploration of phygital (physical + digital) space, via a collection of 500 NFTs accompanied by handmade ceramic sculptures.

3. KENZO Mode

A limited-edition collection of 100 NFTs, in celebration of the KENZO Boke Flower collection, which also marks the brand’s official entry into Web3.

Luxury fashion brands are now entering gaming and the metaverse with size and conviction — and where luxury brand myth-making goes, others quickly follow.

Exit mobile version