Campaign Asia has just released it’s annual Top 1000 brands survey, covering the biggest brands with Asian consumers, the brands that have risen and fallen furthest in the top 100 in the last year, plus the top 10 smartphone and social-media brands in Asia. It’s a great overview of the digital marketing landscape in APAC.
Biggest Movers in the Top 100
Biggest mover in the top 100 was Uniqlo, with other fashion retail brands, including Lazada, H&M and Zara, also having strong years.
Top Social Media Brands
Congratulations to Facebook, still the clear leader in social media, and subsidiary brand Instagram also having a strong year, moving into the top 100.
Top Smartphone Brands
Apple is Asia’s top smartphone brand, with Samsung in second spot. There were strong years for Huawei and Oppo, with big launches and large marketing budgets driving growth in brand perception.
Asia’s top 5 car, airline, luxury, cosmetic, online retail, banking, beer, soft drinks, fast food and ice cream brands can be found in the slideshow below, and more info at Campaign Asia.
